Translating your product’s audience into a psychographic prism allows you to better understand, analyze, qualify, classify and segment complex groups. Or in other words acquire a profound knowledge in human sciences vis-à-vis your product or service.

Learn and master what you need to know as soon as you can. Of course, product knowledge does not compensate for commercial incompetence or a bad attitude towards a potential customer. But if you have managed to acquire a very solid foundation of this knowledge, almost everything will be allowed.