IDENTIFY THE AUDIENCE FOR YOUR PRODUCT
OR SERVICE THROUGH A PSYCHOGRAPHIC PRISM

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You already live it, we often perceive and qualify products or services through prisms that usually characterize humans and behaviors. Agility, gentleness, breadth, delicacy, strength, ...

What if we systematized it from models?

For each audience envisaged, we identify the most adequate profile and prism of personality attributes

Knowledge in the human sciences

Translating your product’s audience into a psychographic prism allows you to better understand, analyze, qualify, classify and segment complex groups. Or in other words acquire a profound knowledge in human sciences vis-à-vis your product or service.

Learn and master what you need to know as soon as you can. Of course, product knowledge does not compensate for commercial incompetence or a bad attitude towards a potential customer. But if you have managed to acquire a very solid foundation of this knowledge, almost everything will be allowed.

Model a product or service
across 14 categories of attributes:

Feelings, appearance, personality, shape, touch, sight, hearing, smell, taste, sound, time, colour, quantity and extent… overlap to create basic archetypes.

Our qualification job will consist out of analyzing your data and identifying the basic archetypes through the identifiable attributes.

psychography personality profiles services transformation example
psychography product profiles services transformation example
psychography product profiles services transformation example

Feelings

Tranquility
Surprise
Joy
Sadness
Disgust
Anger
Fury
Fear
Terror
Depressive

Appearance

Welcoming
Adorable
Weighed
Decked
Attractive
Beautiful
Square
Confident
Beefy
Filthy

Personality

Aggressive
Ambitious
Amused
Scrooge
Brave
Bright
Calm
Warm
Combative
Cooperative

Shape

Deprecated
Square
Circular
Hollow
Decomposed
Deformed
Straight
Small
Geometric
Large

Touch

Rough
Burning
Hot
Sticky
Sharp
Delicate
Sweet
Hard
Scattered
Solid

Sight

Admire
See
Contemplate
Behold
Discern
Distinguish
Glimpse
Spy
Examine

Hearing

Charm
Distinguish
Listen
Transmit
Hear
Sizzle
Scold
Scream
Rustle

Smell

Airy
Flavor
Aspirate
Embalm
Stink
Exhale
Smell
Flowery
Breath

Taste

Acetic
Acidulous
Caustic
Pleasant
Sour
Bitter
Rough
Aromatic
Sweet

Sound

Acute
Deafening
Loud
Noisy
Clear
Soft
Creaky
Matte
Melancholic

Time

Actual
Ancient
Annual
Antique
Advanced
Short
Contemporary
Today (invariable)
Weekly

Colour

Apricot
Absinthe
Mahogany
Steel
Aquamarine
Chestnut
Alizarin
Almond
Amaranth

Quantity

Abundant
Beneficent
Charged
Compact
Considerable
Dense
Crushing
Huge
Extra feminine

Extent

Colossal
Considerable
Huge
Exiguous
Gigantic
Big
Immense
Important
Imposing

Examples of transformations:

Examples of transformations:

The audience will be requalified to find profiles that match ...

INSURANCE CONTRACT

SERVICE

Feelings: Tranquility
Appearance: Seductive
Shape: Square
Time: Actual
Quantity: Unlimited
Extent: Important

psychography personality profiles services transformation example

Appearance: Seductive

Time: Actual

Quantity: Unlimited

Extent: Important
Shape: Square
Feelings: Tranquility
  • Appearance: Seductive

  • Time: Actual
  • Quantity: Unlimited

  • Extent: Important
  • Shape: Square
  • Feelings: Tranquility

COFFEE MACHINE

PRODUCT

Feelings: Joy
Appearance: Beautiful
Personality: Instinctive
Shape: Circular
Smell: Flavor
Taste: Strong
Time: Fast
Quantity: Light

psychography personality profiles services transformation example product
Appearance: Beautiful
Feelings: Joy
Personality: Instinctive
Shape: Circular
Taste: Strong
Smell: Flavor
Time: Fast
Quantity: Light
  • Appearance: Beautiful
  • Feelings: Joy
  • Personality: Instinctive
  • Shape: Circular
  • Taste: Strong
  • Smell: Flavor
  • Time: Fast
  • Quantity: Light

And to reach these profiles, we will look in your data for customers who match the attributes sought