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psychography personality profiles marketing method segmentation
Selfish
Affected
Dependent
Energetic
Attractive
Assertive
  • Selfish
  • Affected
  • Dependent
  • Energetic
  • Attractive
  • Assertive

GIVE YOUR CAMPAIGNS EXTRA SOUL THROUGH PERSONALIZATION

And increase customer engagement

Personalizing their customer experience is a strong demand for two-thirds of consumers. It should also be seen as an opportunity for brands.

The primary source of personalization is company data. Before even renewing user journeys, improving conversion, retaining loyalty, the priority is to know the dynamics and motivation of your customers.

On the condition of changing prism and evolving towards a qualitative approach, represented by psychographic marketing.

The power of analysis

Long inaccessible, psychographic approaches are experiencing a revival with the explosion of the power of analysis and its new algorithms.

Data marketing, business intelligence and deep learning are at the heart of the operation and the model of Personality Profiles.

TOMORROW IT WILL BE ARTIFICIAL INTELLIGENCE.

Disruptive competitive advantage

Knowing what your customers are thinking, how they are thinking and why they are acting, can generate additional value and increase ROI of your commercial policy.

Integrating Personality Profiles into your data marketing can be a disruptive competitive advantage compared to your competitors.

Adapt your communication to your audiences

On the basis of psychographic profiles, you will be able to adapt any type of communication, according to the needs and motivations of your customers.
Imagine a message that activates the right triggers and raises the emotions expected by your consumers.

You can be sure to reach maximum efficiency.

profile personal segmentation psychography
Emotional
Dreamer
Strict
Confident
Difficult
  • Emotional
  • Dreamer
  • Strict
  • Confident
  • Difficult

UTILITY

How to use psychomarketing?

Customer intelligence
in practice

All dimensions of the Marketing-Sales-Communication triangle
are impacted:

More precise construction of "personas" with more developed profiles
Creation of differentiated brands by shared values
Customizing user paths
More intuitive structure of web interfaces
Optimization of communication channels
Refined identification of customer needs in an inbound strategy
Better suited content to the expectations of the public
More targeted social and retargeting campaigns
More efficient exploitation of the creativity and persuasiveness of your creative staff
More respected user experience
Improved analysis of your web data through more detailed segmentations
Increased customer engagement and improved efficiency of loyalty tactics
Etc.
consultant-bi logo cbi consultant business intelligence psychography marketing personality profiles

EXPAND YOUR MARKETING
TO PERSONALITY PROFILES

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