Personalizing their customer experience is a strong demand for two-thirds of consumers. It should also be seen as an opportunity for brands.
The primary source of personalization is company data. Before even renewing user journeys, improving conversion, retaining loyalty, the priority is to know the dynamics and motivation of your customers.
On the condition of changing prism and evolving towards a qualitative approach, represented by psychographic marketing.
Integrating Personality Profiles into your data marketing can be a disruptive competitive advantage compared to your competitors.