When you know who your customers are, how they decide and what they like,
you can communicate more effectively and sell them a lot more.
Marketing has long relied on demographic, transactional and behavioral data with the goal of defining audiences in terms of who, what and how. But these methods leave aside the question of “why”. With psychographic segmentation, we propose to identify the reasons and the motivation of your customers' behavior.
Consider data like profession, education, lifestyle, gender, age, social status, ... no longer as criteria for external segmentation, but above all as new sources of creating meaning.
Each of these variables can feed the creation of an archetype of personality profile, much richer and more powerful to animate and personalize your customer relationships and campaigns.
Taking advantage of it is complex as there is so much data. Our solution? No longer think of “harvesting” data but rather “qualifying” data! Reinterpret the data to deepen the customer experience and develop new relationships with them.
The power of our analysis systems then makes it possible, at the start of these studies, to identify the associated personality attributes and to infer them into the mass of your data.