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Dare to innovate, you will adore!

PERSONALITY PSYCHOGRAPHY, PILLAR OF CUSTOMER INTELLIGENCE

profil personnalité segmentation psychographique
Attractive
Pleasant
Adventurous
Hard
Grateful
Complaining
Dreamer
  • Attractive
  • Pleasant
  • Adventurous
  • Hard
  • Grateful
  • Complaining
  • Dreamer

When you know who your customers are, how they decide and what they like,
you can communicate more effectively and sell them a lot more.

Boost your relational marketing with Personality Profiles.

FOR A RICHER CUSTOMER RELATIONSHIP

psychography personality profiles marketing method segmentation
Cohabiting
Separated
Lonely
Free union
Concubine
Alone
  • Cohabiting
  • Separated
  • Lonely
  • Free union
  • Concubine
  • Alone

Psychographic data is the last piece of the puzzle useful in classifying consumers in a customer centric approach.

Marketing has long relied on demographic, transactional and behavioral data with the goal of defining audiences in terms of who, what and how. But these methods leave aside the question of “why”. With psychographic segmentation, we propose to identify the reasons and the motivation of your customers' behavior.

Personality Profiles

Personality Profiles

CONSULTANT-BI OFFERS, EXCLUSIVELY, A RENEWED APPROACH TO THE QUALIFICATION OF YOUR DATABASES, BASED ON PERSONALITY PROFILES.

Consider data like profession, education, lifestyle, gender, age, social status, ... no longer as criteria for external segmentation, but above all as new sources of creating meaning.

Each of these variables can feed the creation of an archetype of personality profile, much richer and more powerful to animate and personalize your customer relationships and campaigns.

YOU HAVE CUSTOMER DATA, LOTS OF DATA, EVEN BIG DATA.

And so what ?

Taking advantage of it is complex as there is so much data. Our solution? No longer think of “harvesting” data but rather “qualifying” data! Reinterpret the data to deepen the customer experience and develop new relationships with them.

Segmentation psychographic personality profiles workers cbi
Calm
Observer
Cooperative
Intelligent
Substantiated
  • Calm
  • Observer
  • Cooperative
  • Intelligent
  • Substantiated

AN INNOVATIVE CONCEPT

Our approach is based on psychosociology which apprehends the psychology of individuals in their relations to society.

The goal of our services is to capture the qualitative characteristics of your customers, those which are the most difficult to define.

The method is built on models of interpretation and exploitation of data centered on the individual, on what he is and on what he reveals. And not on what he would have done, would do or could do.

At the point of market researches

Labs and research companies produce authoritative archetypes or consumer models, which serve as a frame of reference.

The power of our analysis systems then makes it possible, at the start of these studies, to identify the associated personality attributes and to infer them into the mass of your data. 

psychographic personality profiles individual marketing method segmentation
Impoverish
Modest consumers
Superior Bourgeois
Post-materialist
Moderated Bourgeois
Modern Bourgeois
Popular traditionalists
Conform
At ease
Abundance
  • Impoverish
  • Modest consumers
  • Superior Bourgeois
  • Post-materialist
  • Moderated Bourgeois
  • Modern Bourgeois
  • Popular traditionalists
  • Conform
  • At ease
  • Abundance