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The commercial promise of Consultant-BI is based on the most advanced theoretical and practical studies, as well as on field experience.
All advertising agencies, especially in the United States, used “lifestyles” one day. It's exactly the same kind of modeling, but applied to individuals.
THE STRENGTH OF OUR PERSONALITY PROFILES METHOD GUARANTEES BETTER INSIGHTS AND UNDERSTANDING OF YOUR CUSTOMERS AND PROSPECTS.
profile personnality segmentation psychography
Disciplined
Dexterous
Solution-oriented
Malicious
Analytical mind
  • Disciplined
  • Dexterous
  • Solution-oriented
  • Malicious
  • Analytical mind

CUSTOMER INTELLIGENCE
TO BOOST A PERSONALIZED RELATIONSHIP

In addition, the analysis of Personality Profiles is a good complement to predictive marketing-based methodologies that attempt to sketch statistical correlations as well as causal analysis methods.
And if you have a doubt, look at GAFA and see how Facebook or Google develop your segmentation or create audiences. These are the biggest users of psychographics in the world.

How does Facebook see you?

3 minutes of relaxation. Would you like to see how the social network sees you and recommends you to advertisers? Go to Your advertising preferences. This is a sheer joy in helping to understand the power of psychographics.
Even though it is not perfect.

Profile segmentation psychographic method
Grateful
Dreamer
Confident
Pleasant
Strict
Courageous
Difficult
  • Grateful
  • Dreamer
  • Confident
  • Pleasant
  • Strict
  • Courageous
  • Difficult

SEGMENTATION METHODS

SEGMENTATION METHODS

Renew the customer experience
and increase your capacity of persuasion!

Your primary need is to resonate with your customers, to offer them communication, services and emotions that makes them react and adhere to your brand. But how ?

The main methods of segmentation are based on demographic variables (age, gender, location, status, income, education,…) and enable the structure of a population of clients or prospects to be understood. They explain where they are and who they are.

Demographic data provides understanding of WHO buys your product or service, while psychographic data provides understanding of WHY.

Demographic data provides no explanation as to HOW clients reason and WHY they act in such a manner. Understanding this is precisely the field of psychographic segmentation techniques.

If a company is capable of understanding the psychology of its clients, it can better target its products and services, be more efficient in its communication, optimise its conversions and build greater loyalty.

Our needs and motivations change very quickly

and this is mainly due to a changing environment, such as the weather or your mood, but also gender differences or differences in intent have influence.