Renew the customer experience
and increase your capacity of persuasion!
Your primary need is to resonate with your customers, to offer them communication, services and emotions that makes them react and adhere to your brand. But how ?
The main methods of segmentation are based on demographic variables (age, gender, location, status, income, education,…) and enable the structure of a population of clients or prospects to be understood. They explain where they are and who they are.
Demographic data provides understanding of WHO buys your product or service, while psychographic data provides understanding of WHY.
Demographic data provides no explanation as to HOW clients reason and WHY they act in such a manner. Understanding this is precisely the field of psychographic segmentation techniques.
If a company is capable of understanding the psychology of its clients, it can better target its products and services, be more efficient in its communication, optimise its conversions and build greater loyalty.