"If two consumers are in the same age group and at the same level of income, they will react differently to the same advertising message if the first is introvert and the second extrovert".
TO UNDERSTAND WHAT WILL MOTIVATE THEM, IT IS IMPORTANT TO FIRST
IDENTIFY THE DRIVERS OF THEIR PERSONALITY.
1.
2.
3.
4.
Next, we will deduce these profiles through sets of attributes and variables.
Sophisticated
Sensitive
Careful
Excitable
Emotional
Ambitious
Confident
Rational
Logical
Independent
Sophisticated
Sensitive
Careful
Excitable
Emotional
Ambitious
Confident
Rational
Logical
Independent
Examples of Personality Attributes for Woman and Man:
In a second phase, Consultant-BI applied this nomenclature to the classic criteria of segmentation, such as function, diploma, location and many others.
An example with “professions”: based on a study on 11,000 professions, we have developed 6 archetypes of professions:
IN THIS WAY, BASED ON PERSONALITY PROFILES, CONSULTANT BI OFFERS AN INNOVATIVE SEGMENTATION METHOD.
Limitless
The more data you have about your customers or prospects, the more detailed the Personality Profiles method will apply.
THE FIELDS OF APPLICATION OF PERSONALITY PROFILES ARE UNLIMITED IN MARKETING, SALES AND COMMUNICATION.
The interest of this approach is that it makes it possible to envisage interactions between the different dimensions of the human being and the search for congruence between the personality of a mark and the human personality.